Top 4 Reasons Coaching Is Right for Your Business

Many will encourage you to start your own business. Why? Because you are passionate, and even great at something. What they don’t tell you about is the work that is involved in staying relevant, how to grow your business to avoid stagnation, and having access to expertise. If your business is over 5 years old or even getting close to that, it will start feeling real and a bit overwhelming.

Business coaching will allow you to connect your business with the potential customers, challenge your actions and perceptions, and to formulate a goal-oriented positive path towards success. With the help of a coach, you can set more rewarding and larger goals. A coach will not only provide you with support but also a strategic plan to achieve your goals.

Three main features of coaching allow your business to have a competitive edge:


The coach and client form a team to focus on goals and thus they will accomplish more tasks than the client could alone.


With the help of a business coach it allows the business owner to take more action. With the accountability that a coach provides, the client can think bigger and achieve more. Growth is in the risk taken.


A coach will guide you to make better decisions regarding your business. You can develop new skills of communication and brand awareness that will help you to attain maximum productivity.


4 reasons you need business coaching

So, if you are looking forward to hiring a coach here are the four reasons that will help you understand why it is necessary for your business:

1.   Brainstorm brilliance and gain competitive advantage

We all know that no one is smarter or perfect than the entire human kind. So, keep in mind that the collective power of many is superior to the single power of one. Thus, with the addition of business coaching in your organization will allow you to brainstorm brilliant ideas.

A coach will help you to understand the personal values of the ideas that will help you to attract more customers and thus it will lead towards increasing sales. They will link the ideas to your desires and will enhance the existing connections.

2.   Growing your business

A coach is the only person that is solely dedicated to working for you as your personal sounding board, according to your terms and requirements. You might be confused about the next big step or how you should introduce a new product in the market. A coach, by asking simple questions, will enlighten the deeply rooted values within you and thus, you will be able to have the best ideas and lead your business towards growth, productivity and success.

There will be no judgment offered by the coach. He will provide you with a strategy that will take you closer to achieving your goals.

3.   Accountability and developing your skills

A business coach is an accountable partner that will help you in developing new skills regarding your business. Thus, it will be easier for you to develop successful business strategies. It will allow you to become a better leader and then guide your team towards success. A coach will keep you accountable to your goals under all circumstances. It is important that person isn’t solely a family member or close friend.

4.   Customer engagement

The key to increasing sales is effective communication and keeping the customers engaged with your business. Customer engagement is essential to deliver your message in such a way that will grab the attention of your potential clients and will keep them loyal. The customer wants you to have a solution to their problem and to know that you can deliver on it.

With the help of a coach, you can develop your communication skills and the skills to present your ideas/solutions. It will allow you to connect to your customers on a different level and thus, the productivity of business will enhance.


Business coaching is not about the tools you will learn; it is about the skills that you will develop to take your business on the road of success. In case you are still confused whether coaching is right for you or not, go to our website and book a complimentary 45-minute Business Strategy Session using promo code CANADA150.

Remember the reason why you went into business in the first place.  The struggle doesn’t always have to be real,  or experienced alone. Explore the possibilities.


About the author: Kyle Kalloo works for Change My Life Coaching as the Chief Financial Officer, Chief Operations Officer, and Executive and Business Coach. With two decades of experience in senior management positions, Kyle Kalloo has established a robust record in Strategic Positioning & Brand Management, Operations Restructuring, Feasibility Assessment, Change Management, People Engagement, Executive Development, and the recipient of awards for Innovation & Improvement in previous roles, including companywide initiatives.  Change My Life Coaching is a team of professionals who provide practical and inspiring whole-life coaching solutions that positively impact every aspect of our client’s lives, careers, and businesses.  

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